Company Overview
Cresta is an enterprise AI startup with the mission of ending repetitive work, and transforming all into experts on the first day on the job. We enable large human workforces to operate like autonomous, intelligent fleets – when one human makes a mistake, everyone learns from it, and when one human achieves success, everyone improves.
Spun out of the Stanford AI lab and chaired by Google-X founder Sebastian Thrun, Cresta’s team is composed of Stanford PhDs and top engineers and leaders from Google, Facebook, and other tech companies. Even as an early-stage startup, multiple Fortune 500 companies see the value of Cresta to enhance their workforce productivity with AI. To learn more, visit https://www.cresta.com.
3FORTY3 Executive Search Summary
Searches Completed: Vice President Marketing (VPM)
Market Opportunity:
The global contact center software market size is expected to reach USD 72.3 billion by 2027. With competition intensifying over the years, it has become crucial for organizations to maintain stable and consistent relationships with their customers and ensure customer loyalty.
Call centers have leveraged advanced technology for decades. Call center tech has spawned dozens if not hundreds of AI startups, many of which have focused on automating services and using robotic voices to point customers somewhere they can spend money. There has been a lot of progress, but not all of those products have delivered.
Enter Cresta. With a mission of using AI to help agents, not replace them, Cresta is focused on using AI suggestions to help human contact center workers make the most of an individual call or chat session based on what’s worked well for past interactions that were deemed successful.
For the enterprise, Cresta’s impact is immediate. Large enterprise sales teams with hundreds of agents currently use Cresta to capture expert behavior and dramatically increase revenue, improve conversion, and accelerate agent on-boarding. By helping agents expertly navigate customer interactions, Cresta has been able to close the 3x performance gap between the lowest and highest performing agents.
While big tech companies make for competition to Cresta, lead investor Ben Horowitz claims “Cresta’s software is powerful enough to stand out in the crowded field”. Horowitz is betting that customers will be swayed by the company’s product rather than be captivated by the “positioning and branding” of larger tech companies.
Cresta’s technology has processed 100M+ customer service conversations per year and has been cited in 100K top machine learning journals. Cresta was recently named one of America’s most promising AI companies by Forbes.