Company Overview
Founded in 2014, Branch is the leading mobile linking platform that provides unified mobile experiences and measurement for more than 50,000 mobile apps and some of the largest consumer brands in the world, including; Airbnb, Ticketmaster, Reddit, Tinder and Amazon.
Branch has grown 200+% year over year since inception and is now deployed and used across nearly every smartphone on the planet, processing over 20 billion API requests per day. The company is based in Redwood City, CA and has over 250 employees across global offices in 11 countries. They have raised $242M from leading investors, including; New Enterprise Associates, Founders Fund, Playground Ventures, Samsung Ventures, Pear Ventures, Cowboy Ventures, Madrona Venture Group.
3FORTY3 Executive Search Summary
Searches Completed: Vice President of Marketing
Market Opportunity:
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App store spend surpassed $110 billion in 2018 (a YoY growth rate of 30%), and over 40 countries generated $100 million each in app store consumer spend across the Apple App Store and Google Play Store. While reports suggest that annual mobile app downloads in the Americas are on track to double by 2021, and app downloads in APAC are predicted to more than double by 2021, optimizing cross – platform user experience and attribution is rising in importance no matter where your users are. Yet, in an ecosystem plagued by mobile fragmentation, app download and in – app engagement power laws, and walled gardens that line the pockets of mobile behemoths like Google, many mobile marketers, product managers, and mobile developers are simply unsure of where to turn.
To solve this massive problem, Branch has built the market leading “mobile linking technology”, which allows companies to link to apps the same way they link to websites, giving mobile users great experiences and providing attribution for apps and website. They are the only truly cross platform solution on the market and their service is deployed and used across nearly every smartphone on the planet, processing over 20 billion API requests per day, and growing. They work with over 50% of the top 200 apps in the store, and support over 40,000 active customers on the platform, including; Amazon, Twitter, Expedia, Tinder, Yelp, Pinterest, Airbnb, Doordash, Starbucks, Reddit, New York Times and many more.
